HAAGEN DAZS
To promote their new Latin American ice-cream Dulce de Leche,
Haagen Dazs fill Canary Wharf with Latin music and professional
tango dancing couples.
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WILKINSON SWORD QUATTRO
RAZOR
With the novel concept of "On-Beard Advertising",
suited gentlemen snake their way round the City with the number
4 shaved into their beards.
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RED BULL SOAPBOX RACE
Red Bull raise awareness of their event with twenty custom-designed
pedal vehicles cycling around London, including a Viking longboat,
a giant pram, a Space Shuttle and a Roman chariot.
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INTEL CENTRINO
To prove you can connect wirelessly to the internet with the
Centrino processor, Intel put a manned office on the back
of a truck and take it on tour of London, Manchester, Paris
and Cannes.
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McCOYS CRISPS
Performers in naked body suits streak around football and
rugby matches, accompanied by actors with loud hailers. The
question McCoys was posing is "are these streakers the
real McCoy?"
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THE CLONING SCENTA
Commuters were in uproar over a planned human cloning centre.
It is only when the "Cloning Scenta" website is
viewed that is all turns out to be a PR prank to advertise
a technology website.
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KELLOGGS
When Kelloggs launched their Winders bars, they planned a
series of wind-up stories to attract the attention of the
press. The example above is of a man
who discovered William Hague had appeared in his toast. This
picture appeared in national tabloids.
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CONDOMI
A new live art installation, with a couple having sex in a
gallery window as a piece of contemporary art, cleverly had
a Condomi condom machine in view in the media pictures that
were released. These pictures were distributed and used worldwide.
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THE FINANCIAL TIMES
The FT promoted themselves one Budget week by placing human
statues on London Bridge and in the Bank area of London. These
branded statues were body-painted in the same pink as the
newspaper.
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WEETABIX
This ambient PR stunt had businessmen sitting in rows on London
Underground tubes. They merrily munched a mighty Weetabix
breakfast from their branded briefcases.
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HR OWEN CAR DEALERSHIP
At each of the 165 entry points in to the London congestion
charge zone, the 'C' logo has been incorporated into an advertisement
for Volvo.
(All
pictures courtesy of the Ministry of Fun,
except "Cut The Charge" courtesy of The Guardian)
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RESIDENT EVIL
To promote
Resident Evil, zombies set up an overnight camp in Leicester
Square and have a very real blood-drenched offal barbecue
in full view of the horrified public.
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THE
VIDEO GAMING WORLD OFTEN COMES UP WITH THE MOST INNOVATIVE PR
STUNTS OF TODAY
CLICK ON
THE COMPANY LOGOS FOR DETAILS AND PICTURES
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THE BLAIR WITCH PROJECT
The
hype surrounding the low-budget film The Blair Witch Project
before it's release was phenomonal. The film, for those in
the dark, was made with hand-held cameras by the actors themselves,
with no camera crew, and is directed as seemingly real footage.
The film was promoted thus: In October
1994, three student filmmakers disappeared in the woods near
Burkittsville, Maryland while shooting a documentary called
"The Blair Witch Project" A year later their footage
was found.
The hype surrounding the film was largely perpetrated
by its makers, who had done their utmost to convince people
who had seen or heard about it that the film was real footage
of real events that had happened to real people.
For example, a tape of the supposed genuine footage was given
to the Independent Film Channel, and shown in April 1998.
The producer of the show it was aired on, John Pierson, told
viewers he wasn't sure whether the story was fact or fiction.
It
was also suggested the film makers had circulated video tapes
of The Blair Witch Project around colleges, again with the
intention of creating publicity through word of mouth of this
assumed real horrific footage.
The
filmmakers website also strengthened the Blair Witch cause
by detailing a clever mythology and posting entries from the
alleged diary of one of the "missing" students.
Mainly due to the hype, The Blair Witch Project was a major
success and took about $150 million at the box office.
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